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Commercial insights
Movement, risk and coverage signals derived from the same warehouse the reports read.
Auto briefing
All distributors · last 90 days- Trailing 90 days billed Rs 2.22 L, down 100% on the previous 90 days.
- Aug 26 closed at Rs 2.22 L across 2 invoices, behind Mar 26 by 100%.
- Heineken Silver 500 ml is the strongest gainer, adding -32.3 cases (-100%).
- KFS 650 ml needs attention, down 96044.4 cases (-99.9%).
- 1 fast-moving SKUs sit under three weeks of cover, led by KFS 650 ml at 0 weeks.
- 1 outlets worth Rs 547.39 Cr of trailing-year billing have gone quiet for 45+ days.
- The top five outlets contribute 100% of the window's value, led by (unmapped outlet).
Gaining SKUs
Last 90 days against the prior 90.
| SKU | Now | Before | Change |
|---|---|---|---|
| Heineken Silver 500 ml | 0 | 32.3 | -100% |
| Heineken Silver Pint | 0 | 34 | -100% |
| KF 330 ml Can | 0 | 39 | -100% |
| KFM Pint | 0 | 44.3 | -100% |
| KFSL Pint | 0 | 50.2 | -100% |
| Heineken Silver 650 ml | 0 | 65.2 | -100% |
| KF Storm 650ml | 0 | 96 | -100% |
| Heineken Silver 20 L | 0 | 166 | -100% |
Slipping SKUs
Biggest case losses versus the prior window.
| SKU | Now | Before | Change |
|---|---|---|---|
| KFS 650 ml | 100 | 96144.4 | -99.9% |
| (unmapped) | 0 | 57353 | -100% |
| KFS 500 ml Can | 0 | 35974.9 | -100% |
| LPS 650 ml | 0 | 30852.6 | -100% |
| LPS 500 ml | 0 | 10683.2 | -100% |
| KF Ultra 500 ml Can | 0 | 9879.5 | -100% |
| LP 500ml | 0 | 8190.1 | -100% |
| KF Ultra 650 ml | 0 | 7474.2 | -100% |
Stock coverage on fast movers
1 SKUsBalance is cumulative purchases minus sales, so read it as a directional inventory proxy. Weeks of cover uses the trailing 60-day selling rate.
| SKU | Purchased | Sold | Balance | Cases / week | Weeks cover | Signal |
|---|---|---|---|---|---|---|
| KFS 650 ml | 636930 | 758365.1 | -121435.1 | 11.7 | 0 | Stock out risk |
Outlets to win back
Rs 547.39 Cr at riskBought in the trailing year but nothing in the last 45 days.
| Outlet | Area | Last purchase | Days quiet | Trailing value |
|---|---|---|---|---|
| (unmapped outlet) | 2026-03-31 | 153 | 547.39 Cr |
Brand family share
Derived from SKU names; the ERP brand master is sparse.
Portfolio concentration
Pareto classes over the trailing 180 days of value.
Class A
5
79.7% of value
Class B
10
14.6% of value
Class C
25
5.7% of value
5 of 40 SKUs drive 79.7% of value. Protect availability on those first.
Weekday rhythm
Cases dispatched by day of week, trailing 180 days.